Advance Sports Marketing Theory and Practice MENA Adoption of the Global Sports Business Marketing Evaluation

Keith Scully, Georgetown University, Strategic-Noise Group CEO

MENA is a fast-emerging sports hub with the increased investment and growth of one the most exciting markets on the globe. Companies and individuals from the area have invested deeply in sports both the region and on the international scene. As for the political instability argument, there are 22 Arab countries, and while there are pockets of political unrest in some of the countries, this should not deter one from noticing the rise of opportunities across the majority of countries in the greater Middle East North Africa (MENA) area.