Qatar in recent years has become a global focal point with the awarding of the 2022 FIFA World Cup. Any country hosting an event of this size and scale, must look to consider the leverage that it brings in helping to grow and develop a wider events remit for the national economy. This case study will consider specifically the Meetings, Incentive, Conference & Exhibition (MICE) industry within Qatar. It will discuss the economic benefits that are brought about as a result of staging the events along with the business tourism they can attract. The study finds that the region is in a strong position of growth for MICE events with the number of business events helping Qatar to strengthen its global positioning as a leading destination. It also highlights how business tourism has been recognised by the Qatar Tourism Authority (QTA) as an area of strategic importance for the future.