Considering Qatar’s World Cup Venue Strategy as a Framework for the Future

Bobby Goldwater, Georgetown University

This case study considers whether Qatar’s World Cup venue strategy could become a model for others. There are many special factors that go into Qatar’s strategy including the small size of the country. Nonetheless, venue planning indicates that perceived constraints may be real advantages. Other hosts may wish to consider various elements of Qatar’s venue planning as a framework for their own. These include stadia seating capacities, operational capabilities, locations, and legacies of the stadia and the values of proximity, efficiency and sustainability. Ultimately, though, it will be the professionalism and service in venue operations that will have the most lasting impact on legacy.