Drivers of football fan engagement in Qatar: The impact of local and international football support

Professor Sue Bridgewater

This case study considers the range of factors which research has identified as being important in the formation of support for football clubs and leagues. In particular, the case looks at similarities and differences in how international fans form emotional attachment. The case then considers the factors that influence football fan support in Qatar and MENA. Having first identified the key drivers of football support in the region, the case then looks at factors such as the influence of supporting both a local and an international club on the way in which fans engage with football. The case then asks students to reflect on the possible impact of this twin team support and its impact on fan engagement in MENA.
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