This case looks at why fans matter to football. Global studies show similarities, as well as regional and local variations, in fan engagement and fan support of football clubs, leagues and competitions. A recent study of football in the MENA region conducted by Deloitte on behalf of Josoor Institute is used to explore how and why fans support football clubs in the MENA region. Some of the data from this study is used to give students the opportunity to analyse patterns of fan engagement and motives for support in different countries across the MENA region.