Qatar and Horseracing: Global and Local Benefits of Sponsorship

Sue Bridgewater University of Liverpool

As part of rapidly developing global reputation in the global sports market, Qatar has made significant investments in horseracing. These investments are in a number of areas including sponsorship of prestigious brands and events in global and local horseracing, as owners, and as breeders of world-renowned race horses. This case study looks as the development of Qatar’s global reputation in horseracing and at some of the global horseracing sponsorship relationships and other activities, which have helped to further build Qatar’s prominence in the global sport of horseracing.