The FIFA World Cup 2022 - Ticketing An exploratory case study
Iain Earle MSc. and Rick Jurkiewicz
This case study explores the methods and best practice recommendations for the FIFA World Cup 2022 ticketing operation in Qatar. Using empirical evidence and practitioner experience, the study explores the foundations of event ticketing and applies these to tournament and host environments. The approach is justified through an inductive method, exploring the theory behind the rationales and purposes of the research. The case study details how tournament ticketing operations are formulated and implemented, while providing step by step guidance of the critical activities involved. Recommendations are made which would maximise the sustainable opportunity presented to Qatar. Lastly, a bespoke teaching case is presented which tests the critical tasks required in allocating and pricing tickets for a tournament through a hypothetical scenario.