Setting price and distributing tickets to an event is one of the most vital and complex parts of the sport and entertainment business. This is certainly the case in the modern sport environment, where a number of intricate systems are used to set prices and manage ticket inventory. However, with the emergence of the COVID-19 pandemic, being able to manage and distribute ticket inventory has become a much more complicated process. That is, because the coronavirus spreads through close contact between individuals, sport organizations and ticket managers must now find ways to be able to promote social distancing and limit contact to keep fans and staff members safe, while continuing to deliver a satisfactory customer experience to attendees.