Case Studies – Knowledge Hub

An exploration of protocol, the multifaceted definition and management of protocol at major international sports events

This case study aims to introduce and investigate Protocol as a Functional Area at International Sports Events. It explores the definition of the word…

Sport event greening in the UAE

Sport, and sporting events in particular, presents a powerful platform to promote environmental awareness, to educate and expose players and spectator…

The Paralympic movement in Qatar

The role sport could play in relation to social re-integration and changing the perceptions of people with disabilities was recognized by the founder …

Qatari women leaders in business and sports – The experiences of Maha Al-Ansari

Very little is known about women leaders in business and sports in the Gulf Region. Maha Al-Ansari is the Founder and CEO of Knockout Boxing, the firs…

Exploring volunteer recruitment – Creating a culture of altruism and community in Qatar and the MENA region

Volunteering is a widely researched subject around the world, particularly in the UK which has hosted a number of major and mega events since the turn…

Event sustainability – Managing the environmental footprint of a sports event

While the concept of sustainability has become increasingly relevant to both household and business decision-making, its continually pressing nature m…

LEGACY: AN EXPLORATION OF THE DIMENSIONS OF LEGACY WITHIN THE MENA REGION

This case study examines definitions of legacy derived from sporting events, unpacking hard and soft, planned and unplanned and negative and positive …

Football in Qatar (and the MENA region): How influence was built and what other sports can learn from its growth

This case study examines the rise of Middle Eastern influence in the sport of football. In particular, it asks how a sport only introduced to Qatar in…

Sponsorship: How synergies between brands are building a sustainable sports movement

This case study examines why sports sponsorship has remained a viable option for marketers in the face of the digital advertising revolution. It looks…

Active women – How the MENA region is working to build participation among women

This case study outlines the disparity between representation of men and women in sport in Qatar across various levels. It outlines the variety of ben…

Category: Case Studies