Football in Qatar (and the MENA region): How influence was built and what other sports can learn from its growth

This case study examines the rise of Middle Eastern influence in the sport of football. In particular, it asks how a sport only introduced to Qatar in…

Sponsorship: How synergies between brands are building a sustainable sports movement

This case study examines why sports sponsorship has remained a viable option for marketers in the face of the digital advertising revolution. It looks…

Active women – How the MENA region is working to build participation among women

This case study outlines the disparity between representation of men and women in sport in Qatar across various levels. It outlines the variety of ben…

The FIFA World Cup 2022 – Ticketing – An exploratory case study

This case study explores the methods and best practice recommendations for the FIFA World Cup 2022 ticketing operation in Qatar. Using empirical evide…

Tag: Qatar

Football in Qatar (and the MENA region): How influence was built and what other sports can learn from its growth

Sponsorship: How synergies between brands are building a sustainable sports movement

Active women – How the MENA region is working to build participation among women

The FIFA World Cup 2022 – Ticketing – An exploratory case study

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