Global Sports Sponsorships Opportunities, Process, and Management Challenges for MENA
To examining and identifies global sports sponsorships opportunities, brand partnership development, and future business perceptions using recent glob…
Tag: Sponsorships
Airlines, Sponsorship, and Football
Why would an airline sponsor a football team? Why would many Middle East region
airlines do it? What is the benefit? What is the risk? To understand, …
ExxonMobil’s sponsorship of the Qatar Open: Major Sporting Events and Corporate Social Responsibility
The Men’s Tennis Tournament, known as the Qatar ExxonMobil Open (part of the ATP
World Tour 250 Series of the ATP World Tour) is not only a good mod…
Qatar and Horseracing: Global and Local Benefits of Sponsorship
As part of rapidly developing global reputation in the global sports market, Qatar has
made significant investments in horseracing. These investments …